Samuel French Off Off Broadway Short Play Festival has trailers!
When Amy Marsh and Casey McLain of Samuel French joined us earlier this week, we didn’t mention that the OOB Festival has a YouTube channel where a number of the top 30 in this year’s competition have cool video trailers. You know, like those extended commercials you see in at the movies that tease upcoming features?
Some of the OOB trailers give you a pretty good idea of what the play’s about, like this one for Matt Klein’s Black Friday.
Others, like this one for Lina Patel’s Sweet Life, are a bit less obvious, but beautifully done.
You can check out the whole channel at: http://www.youtube.com/user/SamFrenchOOBFestival.
YouTube Trailers can be part of your theatre’s marketing
Trailers on YouTube can make people spend more time with your theatre’s website, build interest in your show, and can be kind of impressive, to boot. They’re fun to do and they don’t have to be complicated or have New York production values. Here’s one:
The key, of course, on YouTube, is to keep the video pretty short. That’s because YouTube is an ADD medium, and while longer content does happen, it’s the short stuff that tends to get the views. A trailer should be under about three minutes, in Dave’s opinion, to insure the viewer sticks with it. Here’s why: when a viewer is watching your video, their screen is pretty much occupied. With audio, they can listen and do something else — jog, eat, work, drive — at the same time. Not with video. So longer videos get dumped because they prevent OTHER things from happening (especially driving).
Once you’ve made the trailer, promotion is pretty important. Just because it’s on YouTube doesn’t mean it’s going to get viewed. Your video needs to be linked or better yet, embedded into your community theatre’s website, as well as Facebook and Google+ pages (you have at least one of these, right?)
Check out the trailers at the Samuel French OOB Festival site, then make your own for your next production.